At Pirohaa, we craft minimal, lightweight sterling silver jewellery designed to evolve with you - through every mood, moment, and version of who you are. We reimagine traditional heritage jewellery through a modern lens, blending timeless artistry with contemporary elegance. Rooted in the belief that luxury should be thoughtful, we bring you conscious jewellery that feels personal, ethical, and effortlessly wearable - made to move with your rhythm and reflect your story.
We listened closely - to you. You asked for jewellery that:
- Reflects your identity, not just trends
- Feels luxurious, but stays accessible- Is minimal yet impactful
- Moves effortlessly from work to weddings.
- Feels like you in every version of your day. And we delivered.
Pirohaa is a fusion of Indian soul and global aesthetics - rooted in culture, styled for today. We craft minimal, lightweight sterling silver pieces that evolve with you through every mood, moment, and phase of who you are. Luxe enough to elevate, effortless enough to live in.
You’re not just one version of yourself, so why should your jewellery be? We’re building a space where luxury is available, accessible, and authentically you - every step of the way. Office at 11, sundowner at 6? We got you. Wear it solo, stack it loud - it’s your vibe, your way.
Rajnandini Baheti founded Pirohaa with a simple belief - that jewellery shouldn't be saved for special days. It should be lived in, every day.
With Pirohaa, her vision is to build more than just a jewellery brand, but to create a cultural symbol of new-age luxury in India and beyond. A vision where every piece reflects what modern luxury should feel like - rooted yet modern, elegant yet effortless, inclusive and expressive. A space where every piece is crafted to honour both the everyday and the extraordinary, and where design meets meaning, emotion, and purpose.
